Chief Executive Officer (CEO)
Retail Divisional Manager
Samantha began her journey with Lifeline Mid Coast as a Crisis Supporter in 2022 and quickly transitioned to the admin team, providing vital administrative support. In 2023, she took on the role of Human Resource Coordinator, leveraging her nine years of experience in program and people management. Passionate about collaboration and support, Samantha is dedicated to fostering a strong organizational culture and aligning staff with Lifeline’s strategic plan, ensuring that the team thrives in its mission to help those in crisis.
Boni joins Lifeline Mid Coast as the new Communications and Engagement Specialist. Backed by over 25 years of Graphic Design experience, she brings exceptional skill in conceptualisation ideas into fruition. Her strong organizational and relationship-building skills facilitated a successful transition into marketing and communications, leveraging diverse experience across retail, hospitality, and media. Driven by deep compassion and empathy, Boni is excited to utilise her abilities to make a tangible difference in the community. She is committed to elevating Lifeline Mid Coast’s message and connecting with the people it serves.
Catherine steps into the role of Crisis Team Assistant Manager with strong experience in mental health support and a deep commitment to Lifeline’s mission. She brings a calm, collaborative leadership style that helps strengthen the crisis team and the quality of care provided to help‑seekers.
Working closely with staff and volunteers, Catherine supports reflective practice, service improvement, and a positive team environment. Her compassion, professionalism, and dedication make her a valued leader who helps ensure Lifeline continues offering safe, empathetic support to people in crisis.
Di has been a vital part of Lifeline Mid Coast since 1995, leveraging her background in psychology and counselling to make a profound impact. Since 2012, is our Crisis Team Manager Trainer for the 13 11 14 service. Supported by her Crisis Support Team, Catherine, Alexis, Kaye, and a paid team of Overnight Crisis Workers, as well as dedicated volunteer Mentors, In-Shift Supervisors and Crisis Supporters, the team make up part of the 131114 network. Di also provides community education to our community providing presentations on suicide prevention, mental health, and domestic violence. With the support of an amazing team, Di is committed to fostering resilience and awareness in the community.
