Chief Executive Officer (CEO)
Retail Divisional Manager
Samantha began her journey with Lifeline Mid Coast as a Crisis Supporter in 2022 and quickly transitioned to the admin team, providing vital administrative support. In 2023, she took on the role of Human Resource Coordinator, leveraging her nine years of experience in program and people management. Passionate about collaboration and support, Samantha is dedicated to fostering a strong organizational culture and aligning staff with Lifeline’s strategic plan, ensuring that the team thrives in its mission to help those in crisis.
Boni joins Lifeline Mid Coast as the new Communications and Engagement Specialist. Backed by over 25 years of Graphic Design experience, she brings exceptional skill in conceptualisation ideas into fruition. Her strong organizational and relationship-building skills facilitated a successful transition into marketing and communications, leveraging diverse experience across retail, hospitality, and media. Driven by deep compassion and empathy, Boni is excited to utilise her abilities to make a tangible difference in the community. She is committed to elevating Lifeline Mid Coast’s message and connecting with the people it serves.
Catherine steps into the role of Crisis Team Assistant Manager with strong experience in mental health support and a deep commitment to Lifeline’s mission. She brings a calm, collaborative leadership style that helps strengthen the crisis team and the quality of care provided to help‑seekers.
Working closely with staff and volunteers, Catherine supports reflective practice, service improvement, and a positive team environment. Her compassion, professionalism, and dedication make her a valued leader who helps ensure Lifeline continues offering safe, empathetic support to people in crisis.
Di has been an integral part of Lifeline Mid Coast since 1995, bringing extensive experience in psychology and counselling to her work and to the community. After many years contributing to the 13 11 14 service, Di has now stepped into a dedicated Training role.
As our Training Program Manager, Di leads the delivery of key Lifeline training programs, including Crisis Support training, Accidental Counsellor, and a range of community education initiatives. She presents on topics such as suicide prevention, mental health, and domestic and family violence—helping build knowledge, resilience, and confidence across the Mid Coast community.
With the support of an incredible training team, Di remains committed to empowering individuals, strengthening local capability, and supporting Lifeline’s mission of hope.
